THEO CHOCOLATE

Positioning | Purpose | Identity & Design

Revitalized Theo Chocolate’s brand by refining its purpose, simplifying its message, and creating a bold, consumer-focused identity to strengthen its premium market position.

 

As a strategist on this project I worked on

 

RESULT:

Six months after launch, they saw an 11% increase in grocery sales, outpacing and contributing to category growth during COVID-19, and a 20% increase in base velocities in both grocery and natural channels*.

*compared to the same period in 2019