KIND

Concepting & Ideation | Innovation Strategy

 

leveraged consumer insights to develop innovative, better-for-you cereals through an intensive sprint and co-creation process, and reimagined both product and packaging to disrupt the category while staying true to their brand promise.

In-person focus groups where co-creation/ innovation sprint took place

FOCUS GROUP IDEATION EXAMPLE

FOCUS GROUP IDEATION EXAMPLE

KIND ultimately launched their KIND Cereal in 2020 and have continued to expand their cereal line of product

RESULT